Tablet-based Taximeter for U.S. taxis
Tablet-based Taximeter for U.S. taxis
Tablet-based Taximeter for U.S. taxis
My role
My role
My role
My role
Senior Product Designer
(sole on the project)
Senior Product Designer
(sole on the project)
Competencies
Competencies
Competencies
Competencies
Research
Research
Research
Research
Information architecture
Information architecture
Information architecture
Information architecture
End-to-end design
End-to-end design
End-to-end design
End-to-end design
Wireframing
Wireframing
Wireframing
Wireframing
Prototyping
Prototyping
Prototyping
Prototyping
Presentation
Presentation
Presentation
Presentation
Year
Year
Year
Year
2022
2022
2022
2022
Created a clickable prototype from scratch for a taxi tablet app with driver and passenger interfaces under tight deadlines, leading to a successful investor presentation.
Created a clickable prototype from scratch for a taxi tablet app with driver and passenger interfaces under tight deadlines, leading to a successful investor presentation.
Created a clickable prototype from scratch for a taxi tablet app with driver and passenger interfaces under tight deadlines, leading to a successful investor presentation.
Created a clickable prototype from scratch for a taxi tablet app with driver and passenger interfaces under tight deadlines, leading to a successful investor presentation.
Overview
Overview
App-Based Taximeter — tailored to provide a seamless experience for both drivers and passengers in the taxi industry.
App-Based Taximeter — tailored to provide a seamless experience for both drivers and passengers in the taxi industry.
App-Based Taximeter — tailored to provide a seamless experience for both drivers and passengers in the taxi industry.
App-Based Taximeter — tailored to provide a seamless experience for both drivers and passengers in the taxi industry.
The project was launched from scratch with no existing structure or visual language. My task was to quickly define a clear value proposition and present it visually compellingly to investors.
The project was launched from scratch with no existing structure or visual language. My task was to quickly define a clear value proposition and present it visually compellingly to investors.
The project was launched from scratch with no existing structure or visual language. My task was to quickly define a clear value proposition and present it visually compellingly to investors.
The project was launched from scratch with no existing structure or visual language. My task was to quickly define a clear value proposition and present it visually compellingly to investors.
Discover
Discover
01.
01.
01.
01.
Analyzed local and global taxi solutions
Analyzed local and global taxi solutions
Analyzed local and global taxi solutions
Analyzed local and global taxi solutions
02.
02.
02.
02.
Conducted quick interviews with two drivers to identify key trip needs: navigation, cost transparency, stability, and minimal distractions
Conducted quick interviews with two drivers to identify key trip needs: navigation, cost transparency, stability, and minimal distractions
Conducted quick interviews with two drivers to identify key trip needs: navigation, cost transparency, stability, and minimal distractions
Conducted quick interviews with two drivers to identify key trip needs: navigation, cost transparency, stability, and minimal distractions
03.
03.
03.
03.
Studied U.S. driver work-hour regulations to inform login and time-tracking flows
Studied U.S. driver work-hour regulations to inform login and time-tracking flows
Studied U.S. driver work-hour regulations to inform login and time-tracking flows
Studied U.S. driver work-hour regulations to inform login and time-tracking flows
Development and design
01.
Created a comprehensive user flow map
02.
Designed two separate UIs:
Driver screen: orders, route, trip status, trip history, total cost, order actions
Passenger screen: route map, fare, payment method
03.
Developed a visual style focused on:
Minimalism and high contrast for readability in varying conditions (day/night)
Clear emphasis on statuses and actions with minimal distractions
Synchronized trip status indicators across both interfaces
04.
Prepared a pitch presentation showcasing the complete trip scenario through the interactive prototype, from start to payment.
Key results under tight deadlines
User tasks
User tasks
Key Driver Tasks
Key Driver Tasks
Key driver tasks
Receive and accept ride requests
Understand the route at a glance
Track trip status and fare in real-time
Access ride history for tracking and reference
View rating, earnings, and remaining working time for the day
Receive and accept ride requests
Understand the route at a glance
Track trip status and fare in real-time
Access ride history for tracking and reference
View rating, earnings, and remaining working time for the day
Key Passenger Tasks
Key Passenger Tasks
Key passenger tasks
Confirm that the route is correct
See the fare breakdown, including taxes and surcharges
Choose a preferred payment method
Confirm that the route is correct
See the fare breakdown, including taxes and surcharges
Choose a preferred payment method
The main challenge was to design two interfaces — driver and passenger — that operate simultaneously, stay logically synchronized, and don’t interfere with each other.
The main challenge was to design two interfaces — driver and passenger — that operate simultaneously, stay logically synchronized, and don’t interfere with each other.
The main challenge was to design two interfaces — driver and passenger — that operate simultaneously, stay logically synchronized, and don’t interfere with each other.
The main challenge was to design two interfaces — driver and passenger — that operate simultaneously, stay logically synchronized, and don’t interfere with each other.
Defining Problems and Requirements
Defining Problems and Requirements
Used on the move, in varying lighting conditions, with limited user attention
Used on the move, in varying lighting conditions, with limited user attention
Used on the move, in varying lighting conditions, with limited user attention
Used on the move, in varying lighting conditions, with limited user attention
01
01
Platform limitations: Android tablet, horizontal orientation, offline deployment
Platform limitations: Android tablet, horizontal orientation, offline deployment
02
02
Despite being an MVP, the prototype had to feel like a finished product to impress investors
Despite being an MVP, the prototype had to feel like a finished product to impress investors
03
03
Unified visual system across both user roles with accents for statuses and key actions
Unified visual system across both user roles with accents for statuses and key actions
04
04
Development and design
Key results under tight deadlines
Key results under tight deadlines
Key driver tasks
01.
01.
01.
01.
Created a comprehensive user flow map
Created a comprehensive user flow map
Created a comprehensive user flow map
Created a comprehensive user flow map
02.
02.
02.
02.
Designed two separate UIs:
Driver screen: orders, route, trip status, trip history, total cost, order actions
Passenger screen: route map, fare, payment method
Designed two separate UIs:
Driver screen: orders, route, trip status, trip history, total cost, order actions
Passenger screen: route map, fare, payment method
03.
03.
03.
03.
Developed a visual style focused on:
Minimalism and high contrast for readability in varying conditions (day/night)
Clear emphasis on statuses and actions with minimal distractions
Synchronized trip status indicators across both interfaces
Developed a visual style focused on:
Minimalism and high contrast for readability in varying conditions (day/night)
Clear emphasis on statuses and actions with minimal distractions
Synchronized trip status indicators across both interfaces
04.
04.
04.
04.
Prepared a pitch presentation showcasing the complete trip scenario through the interactive prototype, from start to payment.
Prepared a pitch presentation showcasing the complete trip scenario through the interactive prototype, from start to payment.
Prepared a pitch presentation showcasing the complete trip scenario through the interactive prototype, from start to payment.
Prepared a pitch presentation showcasing the complete trip scenario through the interactive prototype, from start to payment.
The project was successfully presented to investors and received high praise for UX logic and visual quality. The prototype conveyed the concept with lifelike interfaces and convincing interactions, thanks to well-crafted user flows and realistic animations.
The project was successfully presented to investors and received high praise for UX logic and visual quality. The prototype conveyed the concept with lifelike interfaces and convincing interactions, thanks to well-crafted user flows and realistic animations.
The project was successfully presented to investors and received high praise for UX logic and visual quality. The prototype conveyed the concept with lifelike interfaces and convincing interactions, thanks to well-crafted user flows and realistic animations.
The project was successfully presented to investors and received high praise for UX logic and visual quality. The prototype conveyed the concept with lifelike interfaces and convincing interactions, thanks to well-crafted user flows and realistic animations.
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest