Design synergy: pioneering interfaces
and visual strategy at Gazprom Neft
Design synergy: pioneering interfaces
and visual strategy at Gazprom Neft
Design synergy: pioneering interfaces
and visual strategy at Gazprom Neft
Project Brief
Project Brief
Project Brief
My role
My role
My role
My role
Senior
Product & Visual
Designer
Senior
Product & Visual
Designer
Senior
Product &
Visual
Designer
Senior
Product & Visual
Designer
My Contribution
My Contribution
My Contribution
My Contribution
Product Design
UX/UI Design
Interaction Design
Presentations
Motion
Product Design
UX/UI Design
Interaction Design
Presentations
Motion
Product Design
UX/UI Design
Interaction Design
Presentations
Motion
Product Design
UX/UI Design
Interaction Design
Presentations
Motion
Project timeline
Project timeline
Project timeline
Project timeline
2019-2022
2019-2022
2019-2022
2019-2022
Building Interfaces,
Packaging Products
Building Interfaces,
Packaging Products
Building Interfaces,
Packaging Products
For 3 years, I combined my roles as a Product Designer and Visual Design Lead in Gazprom Neft, creating complex, highly loaded interfaces and strategising the presentation of digital products for internal and external audiences.
For 3 years, I combined my roles as a Product Designer and Visual Design Lead in Gazprom Neft, creating complex, highly loaded interfaces and strategising the presentation of digital products for internal and external audiences.
For 3 years, I combined my roles as a Product Designer and Visual Design Lead in Gazprom Neft, creating complex, highly loaded interfaces and strategising the presentation of digital products for internal and external audiences.
For 3 years, I combined my roles as a Product Designer and Visual Design Lead in Gazprom Neft, creating complex, highly loaded interfaces and strategising the presentation of digital products for internal and external audiences.
Challenges
Challenges
Challenges
Design creates the product, packaging makes the narrative.
Design creates the product, packaging makes the narrative.
Design creates the product, packaging makes the narrative.
01
Business & user needs: interfaces for B2B and B2C products
02
Data analysis and testing: iterative improvement
03
Visual storytelling: unlocking product value
01
01
01
Business & user needs
Business & user needs
Business & user needs
Interfaces for B2B and B2C products
Interfaces for B2B and B2C products
Interfaces for B2B and B2C products
My role spanned the design of complex and highly loaded interfaces for B2B and B2C solutions spanning desktop and mobile applications. Key projects included an oil product logistics management system and a production process monitoring platform. All interfaces were focused on real-time big data processing and optimized for different user roles, ensuring intuitive interaction and high performance.
My role spanned the design of complex and highly loaded interfaces for B2B and B2C solutions spanning desktop and mobile applications. Key projects included an oil product logistics management system and a production process monitoring platform. All interfaces were focused on real-time big data processing and optimized for different user roles, ensuring intuitive interaction and high performance.
My role spanned the design of complex and highly loaded interfaces for B2B and B2C solutions spanning desktop and mobile applications. Key projects included an oil product logistics management system and a production process monitoring platform. All interfaces were focused on real-time big data processing and optimized for different user roles, ensuring intuitive interaction and high performance.
My role spanned the design of complex and highly loaded interfaces for B2B and B2C solutions spanning desktop and mobile applications. Key projects included an oil product logistics management system and a production process monitoring platform. All interfaces were focused on real-time big data processing and optimized for different user roles, ensuring intuitive interaction and high performance.
01-01
01-01
01-01
Automation of Oil Product Logistics
Automation of Oil Product Logistics
Automation of Oil Product Logistics
Interfaces were developed for an oil product logistics management system, focusing on transport, distribution, and supply control. A critical aspect of the project was managing large datasets, including transport data, route lists, and delivery statuses.
The primary goals were to optimize delivery planning and tracking, reduce downtime, and enhance vehicle utilization. To support these objectives, an intuitive dashboard was implemented, providing key indicators and real-time analytics.
Interfaces were developed for an oil product logistics management system, focusing on transport, distribution, and supply control. A critical aspect of the project was managing large datasets, including transport data, route lists, and delivery statuses.
The primary goals were to optimize delivery planning and tracking, reduce downtime, and enhance vehicle utilization. To support these objectives, an intuitive dashboard was implemented, providing key indicators and real-time analytics.
Interfaces were developed for an oil product logistics management system, focusing on transport, distribution, and supply control. A critical aspect of the project was managing large datasets, including transport data, route lists, and delivery statuses.
The primary goals were to optimize delivery planning and tracking, reduce downtime, and enhance vehicle utilization. To support these objectives, an intuitive dashboard was implemented, providing key indicators and real-time analytics.
Interfaces were developed for an oil product logistics management system, focusing on transport, distribution, and supply control. A critical aspect of the project was managing large datasets, including transport data, route lists, and delivery statuses.
The primary goals were to optimize delivery planning and tracking, reduce downtime, and enhance vehicle utilization. To support these objectives, an intuitive dashboard was implemented, providing key indicators and real-time analytics.
Key Features
Key Features
Key Features
Key Features
✦ Order fulfillment and management.
✦ Integration with contracts and documents.
✦ Delivery status tracking and analytics.
✦ Localization and international support.
✦ Order fulfillment and management.
✦ Integration with contracts and documents.
✦ Delivery status tracking and analytics.
✦ Localization and international support.
✦ Order fulfillment and management.
✦ Integration with contracts and documents.
✦ Delivery status tracking and analytics.
✦ Localization and international support.
✦ Order fulfillment and management.
✦ Integration with contracts and documents.
✦ Delivery status tracking and analytics.
✦ Localization and international support.
Approach
Approach
Approach
Approach
✦ Interactive dashboard: displays current delivery status, KPIs, delivery time forecasts, and potential delay risks.
✦ Dispatcher interface: includes a system of notifications and alerts, filters by vehicle type and transport status.
✦ The interface structure has been simplified, minimizing the number of clicks to perform basic tasks.
✦ Introduced color accents and icons to indicate statuses.
✦ Interactive dashboard: displays current delivery status, KPIs, delivery time forecasts, and potential delay risks.
✦ Dispatcher interface: includes a system of notifications and alerts, filters by vehicle type and transport status.
✦ The interface structure has been simplified, minimizing the number of clicks to perform basic tasks.
✦ Introduced color accents and icons to indicate statuses.
✦ Interactive dashboard: displays current delivery status, KPIs, delivery time forecasts, and potential delay risks.
✦ Dispatcher interface: includes a system of notifications and alerts, filters by vehicle type and transport status.
✦ The interface structure has been simplified, minimizing the number of clicks to perform basic tasks.
✦ Introduced color accents and icons to indicate statuses.
✦ Interactive dashboard: displays current delivery status, KPIs, delivery time forecasts, and potential delay risks.
✦ Dispatcher interface: includes a system of notifications and alerts, filters by vehicle type and transport status.
✦ The interface structure has been simplified, minimizing the number of clicks to perform basic tasks.
✦ Introduced color accents and icons to indicate statuses.
What if you created an app
where ordering oil products
was as easy as ordering a pizza?
What if you created an app
where ordering oil products
was as easy as ordering a pizza?
What if you created an app where ordering oil products was as easy as ordering a pizza?
What if you created an app
where ordering oil products
was as easy as ordering a pizza?
01-02
01-02
01-02
Mobile application for global contactors
Mobile application for global contactors
Mobile application for global contactors
The application provides a user-friendly interface for ordering oil and petroleum products, tracking delivery statuses, and managing contracts in real-time.
The main goal of the project is to simplify the ordering process for customers worldwide, enabling prompt management of orders and deliveries while minimizing human error and reducing the time required to process orders.
The application provides a user-friendly interface for ordering oil and petroleum products, tracking delivery statuses, and managing contracts in real-time.
The main goal of the project is to simplify the ordering process for customers worldwide, enabling prompt management of orders and deliveries while minimizing human error and reducing the time required to process orders.
The application provides a user-friendly interface for ordering oil and petroleum products, tracking delivery statuses, and managing contracts in real-time.
The main goal of the project is to simplify the ordering process for customers worldwide, enabling prompt management of orders and deliveries while minimizing human error and reducing the time required to process orders.
The application provides a user-friendly interface for ordering oil and petroleum products, tracking delivery statuses, and managing contracts in real-time.
The main goal of the project is to simplify the ordering process for customers worldwide, enabling prompt management of orders and deliveries while minimizing human error and reducing the time required to process orders.
Key Features
Key Features
Key Features
Key Features
✦ Streamlined order placement and management for customers worldwide.
✦ Instant updates on delivery statuses and contract management.
✦ Minimal steps required to create and manage orders.
✦ Optimized for mobile devices.
✦ Streamlined order placement and management for customers worldwide.
✦ Instant updates on delivery statuses and contract management.
✦ Minimal steps required to create and manage orders.
✦ Optimized for mobile devices.
✦ Streamlined order placement and management for customers worldwide.
✦ Instant updates on delivery statuses and contract management.
✦ Minimal steps required to create and manage orders.
✦ Optimized for mobile devices.
✦ Streamlined order placement and management for customers worldwide.
✦ Instant updates on delivery statuses and contract management.
✦ Minimal steps required to create and manage orders.
✦ Optimized for mobile devices.
Approach
Approach
Approach
Approach
✦ App design is adapted for mobile devices, ensuring high responsiveness and ease of use.
✦ Simplified interface with a minimum number of steps to place an order.
✦ Main functions (order creation, tracking, contract viewing) are placed on the main screen for quick access.
✦ Use color indicators and notifications to inform users of order statuses and the importance of actions.
✦ App design is adapted for mobile devices, ensuring high responsiveness and ease of use.
✦ Simplified interface with a minimum number of steps to place an order.
✦ Main functions (order creation, tracking, contract viewing) are placed on the main screen for quick access.
✦ Use color indicators and notifications to inform users of order statuses and the importance of actions.
✦ App design is adapted for mobile devices, ensuring high responsiveness and ease of use.
✦ Simplified interface with a minimum number of steps to place an order.
✦ Main functions (order creation, tracking, contract viewing) are placed on the main screen for quick access.
✦ Use color indicators and notifications to inform users of order statuses and the importance of actions.
✦ App design is adapted for mobile devices, ensuring high responsiveness and ease of use.
✦ Simplified interface with a minimum number of steps to place an order.
✦ Main functions (order creation, tracking, contract viewing) are placed on the main screen for quick access.
✦ Use color indicators and notifications to inform users of order statuses and the importance of actions.
An interface that turns data
into a strategic vision.
An interface that turns data
into a strategic vision.
An interface that turns data into a strategic vision.
An interface that turns data
into a strategic vision.
01-03
01-03
01-03
Analytical application for C-level executives
Analytical application for C-level executives
Analytical application for C-level executives
A tool for top management to stay informed and make data-driven decisions with real-time analytics. The application's main screen is an interactive dashboard showcasing key metrics and the status of ongoing projects.
Critical events and notifications requiring immediate attention are prominently displayed, with drill-down capabilities to explore details (e.g., delivery delays or changes in KPIs).
A tool for top management to stay informed and make data-driven decisions with real-time analytics. The application's main screen is an interactive dashboard showcasing key metrics and the status of ongoing projects.
Critical events and notifications requiring immediate attention are prominently displayed, with drill-down capabilities to explore details (e.g., delivery delays or changes in KPIs).
A tool for top management to stay informed and make data-driven decisions with real-time analytics. The application's main screen is an interactive dashboard showcasing key metrics and the status of ongoing projects.
Critical events and notifications requiring immediate attention are prominently displayed, with drill-down capabilities to explore details (e.g., delivery delays or changes in KPIs).
A tool for top management to stay informed and make data-driven decisions with real-time analytics. The application's main screen is an interactive dashboard showcasing key metrics and the status of ongoing projects.
Critical events and notifications requiring immediate attention are prominently displayed, with drill-down capabilities to explore details (e.g., delivery delays or changes in KPIs).
Key Features
Key Features
Key Features
Key Features
✦ Real-time dashboard.
✦ Interactive reports and analytics.
✦ News and events module.
✦ Personalised interface for each user.
✦ Real-time dashboard.
✦ Interactive reports and analytics.
✦ News and events module.
✦ Personalised interface for each user.
✦ Real-time dashboard.
✦ Interactive reports and analytics.
✦ News and events module.
✦ Personalised interface for each user.
✦ Real-time dashboard.
✦ Interactive reports and analytics.
✦ News and events module.
✦ Personalised interface for each user.
Approach
Approach
Approach
Approach
✦ Optimized for tablet devices, the interface is designed to function seamlessly in both horizontal and vertical orientations, ensuring ease of use during meetings and on the go.
✦ The interface features visualizations (graphs, charts, indicators) for quick and intuitive data perception.
✦ Key functions are prominently placed on the home screen, allowing access to critical metrics and indicators with a single tap.
✦ A high-contrast, intelligently designed color palette ensures readability across various lighting conditions.
✦ Optimized for tablet devices, the interface is designed to function seamlessly in both horizontal and vertical orientations, ensuring ease of use during meetings and on the go.
✦ The interface features visualizations (graphs, charts, indicators) for quick and intuitive data perception.
✦ Key functions are prominently placed on the home screen, allowing access to critical metrics and indicators with a single tap.
✦ A high-contrast, intelligently designed color palette ensures readability across various lighting conditions.
✦ Optimized for tablet devices, the interface is designed to function seamlessly in both horizontal and vertical orientations, ensuring ease of use during meetings and on the go.
✦ The interface features visualizations (graphs, charts, indicators) for quick and intuitive data perception.
✦ Key functions are prominently placed on the home screen, allowing access to critical metrics and indicators with a single tap.
✦ A high-contrast, intelligently designed color palette ensures readability across various lighting conditions.
✦ Optimized for tablet devices, the interface is designed to function seamlessly in both horizontal and vertical orientations, ensuring ease of use during meetings and on the go.
✦ The interface features visualizations (graphs, charts, indicators) for quick and intuitive data perception.
✦ Key functions are prominently placed on the home screen, allowing access to critical metrics and indicators with a single tap.
✦ A high-contrast, intelligently designed color palette ensures readability across various lighting conditions.
Challenges
Challenges
Challenges
Design creates the product, packaging makes the narrative.
Design creates the product, packaging makes the narrative.
01
Business & user needs: interfaces for B2B and B2C products
02
Data analysis and testing: iterative improvement
03
Visual storytelling: unlocking product value
02
02
02
Data analysis and testing
Data analysis and testing
Data analysis and testing
Iterative approach to improvement
Iterative approach to improvement
Iterative approach to improvement
I delved deeply into business processes, uncovering user challenges and pain points. I identified key respondents, crafted detailed personas to represent their needs and behaviors, and conducted a comprehensive analysis of problem areas. All research insights and artifacts are transparently shared with the entire team for collaboration.
I delved deeply into business processes, uncovering user challenges and pain points. I identified key respondents, crafted detailed personas to represent their needs and behaviors, and conducted a comprehensive analysis of problem areas. All research insights and artifacts are transparently shared with the entire team for collaboration.
I delved deeply into business processes, uncovering user challenges and pain points. I identified key respondents, crafted detailed personas to represent their needs and behaviors, and conducted a comprehensive analysis of problem areas. All research insights and artifacts are transparently shared with the entire team for collaboration.
I delved deeply into business processes, uncovering user challenges and pain points. I identified key respondents, crafted detailed personas to represent their needs and behaviors, and conducted a comprehensive analysis of problem areas. All research insights and artifacts are transparently shared with the entire team for collaboration.
02-01
02-01
02-01
CJM & Hypotheses
CJM & Hypotheses
CJM & Hypotheses
I crafted the client journeys from scratch, carefully considering potential constraints and problem areas. At that stage, every possible step was thoroughly mapped out. I also formulated product hypotheses, which I soon validated through testing.
The Customer Journey Map (CJM) was customized to align with the unique goals and needs of each project.
I crafted the client journeys from scratch, carefully considering potential constraints and problem areas. At that stage, every possible step was thoroughly mapped out. I also formulated product hypotheses, which I soon validated through testing.
The Customer Journey Map (CJM) was customized to align with the unique goals and needs of each project.
I crafted the client journeys from scratch, carefully considering potential constraints and problem areas. At that stage, every possible step was thoroughly mapped out. I also formulated product hypotheses, which I soon validated through testing.
The Customer Journey Map (CJM) was customized to align with the unique goals and needs of each project.
I crafted the client journeys from scratch, carefully considering potential constraints and problem areas. At that stage, every possible step was thoroughly mapped out. I also formulated product hypotheses, which I soon validated through testing.
The Customer Journey Map (CJM) was customized to align with the unique goals and needs of each project.
02-02
02-02
02-02
User Story Mapping
User Story Mapping
User Story Mapping
The most frequently used B2B tool in my projects.
Starting with user stories, I collaborated with the product team to build the USM. It served as a shared understanding within the team, ensuring everyone was aligned on the processes. The USM also helped prioritize tasks and organize features across releases.
The most frequently used B2B tool in my projects. Starting with user stories, I collaborated with the product team to build the USM. It served as a shared understanding within the team, ensuring everyone was aligned on the processes. The USM also helped prioritize tasks and organize features across releases.
The most frequently used B2B tool in my projects. Starting with user stories, I collaborated with the product team to build the USM. It served as a shared understanding within the team, ensuring everyone was aligned on the processes. The USM also helped prioritize tasks and organize features across releases.
The most frequently used B2B tool in my projects.
Starting with user stories, I collaborated with the product team to build the USM. It served as a shared understanding within the team, ensuring everyone was aligned on the processes. The USM also helped prioritize tasks and organize features across releases.
02-03
02-03
02-03
Quality Research Conducting
Quality Research Conducting
Quality Research Conducting
Qualitative research was a core tool in my process. Once prototypes were ready, I developed tasks for respondents to complete. I then facilitated moderated usability testing, carefully documenting the results to share with the team.
Qualitative research was a core tool in my process. Once prototypes were ready, I developed tasks for respondents to complete. I then facilitated moderated usability testing, carefully documenting the results to share with the team.
Qualitative research was a core tool in my process. Once prototypes were ready, I developed tasks for respondents to complete. I then facilitated moderated usability testing, carefully documenting the results to share with the team.
Qualitative research was a core tool in my process. Once prototypes were ready, I developed tasks for respondents to complete. I then facilitated moderated usability testing, carefully documenting the results to share with the team.
Solutions that make sense now
and will still matter tomorrow.
Solutions that make sense now
and will still matter tomorrow.
Solutions that make sense now and will still matter tomorrow.
Challenges
Challenges
Challenges
Design creates the product, packaging makes the narrative.
Design creates the product, packaging makes the narrative.
01
Business & user needs: interfaces for B2B and B2C products
02
Data analysis and testing: iterative improvement
03
Visual storytelling: unlocking product value
03
03
03
Visual storytelling
Visual storytelling
Visual storytelling
Unlocking product value
Unlocking product value
Unlocking product value
I was responsible for preparing presentations for demo days targeted at C-level executives and investors.
My role involved transforming complex interfaces into engaging and comprehensible narratives. This included designing sleek templates, creating custom illustrations and animations, and turning large datasets into meaningful infographics.
I was responsible for preparing presentations for demo days targeted at C-level executives and investors.
My role involved transforming complex interfaces into engaging and comprehensible narratives. This included designing sleek templates, creating custom illustrations and animations, and turning large datasets into meaningful infographics.
I was responsible for preparing presentations for demo days targeted at C-level executives and investors.
My role involved transforming complex interfaces into engaging and comprehensible narratives. This included designing sleek templates, creating custom illustrations and animations, and turning large datasets into meaningful infographics.
I was responsible for preparing presentations for demo days targeted at C-level executives and investors.
My role involved transforming complex interfaces into engaging and comprehensible narratives. This included designing sleek templates, creating custom illustrations and animations, and turning large datasets into meaningful infographics.
01
01
Development of a visual concept of events, considering the technical parameters of a demonstration screen and remote broadcast format.
Development of a visual concept of events, considering the technical parameters of a demonstration screen and remote broadcast format.
Development of a visual concept of events, considering the technical parameters of a demonstration screen and remote broadcast format.
Development of a visual concept of events, considering the technical parameters of a demonstration screen and remote broadcast format.
02
02
Drawing illustrations and infographics of complex business processes. Formatting of all presentation materials taking into account the general style of the materials.
Drawing illustrations and infographics of complex business processes. Formatting of all presentation materials taking into account the general style of the materials.
Drawing illustrations and infographics of complex business processes. Formatting of all presentation materials taking into account the general style of the materials.
Drawing illustrations and infographics of complex business processes. Formatting of all presentation materials taking into account the general style of the materials.
03
03
Creating a series of videos on the development of digital products. Forming a bundle of individual reports into a single story through animated sequences.
Creating a series of videos on the development of digital products. Forming a bundle of individual reports into a single story through animated sequences.
Creating a series of videos on the development of digital products. Forming a bundle of individual reports into a single story through animated sequences.
Creating a series of videos on the development of digital products. Forming a bundle of individual reports into a single story through animated sequences.
A good interface solves problems,
while a good presentation inspires.
A good interface solves problems,
while a good presentation inspires.
A good interface solves problems, while a good presentation inspires.
A good interface solves problems,
while a good presentation inspires.
03-02
03-02
03-02
Demo
Demo
Demo
Animation film helped to achieve seamless storytelling and turn presentations into a single story.
Animation film helped to achieve seamless storytelling and turn presentations into a single story.
Animation film helped to achieve seamless storytelling and turn presentations into a single story.
Animation film helped to achieve seamless storytelling and turn presentations into a single story.
03-03
03-03
03-03
Results
Results
Results
The visually engaging presentation materials enabled the speakers at Demo Day to effectively showcase their project results. Well-structured storytelling kept an audience engaged and attentive throughout the event.
These presentations were an opportunity to showcase the potential of solutions and demonstrate their value. My ultimate goal was for each presentation to make the product appear ready to conquer the world.
The visually engaging presentation materials enabled the speakers at Demo Day to effectively showcase their project results. Well-structured storytelling kept an audience engaged and attentive throughout the event.
These presentations were an opportunity to showcase the potential of solutions and demonstrate their value. My ultimate goal was for each presentation to make the product appear ready to conquer the world.
The visually engaging presentation materials enabled the speakers at Demo Day to effectively showcase their project results. Well-structured storytelling kept an audience engaged and attentive throughout the event.
These presentations were an opportunity to showcase the potential of solutions and demonstrate their value. My ultimate goal was for each presentation to make the product appear ready to conquer the world.
The visually engaging presentation materials enabled the speakers at Demo Day to effectively showcase their project results. Well-structured storytelling kept an audience engaged and attentive throughout the event.
These presentations were an opportunity to showcase the potential of solutions and demonstrate their value. My ultimate goal was for each presentation to make the product appear ready to conquer the world.
Impact
Impact
Impact
In summary, my role delivered measurable impact by transforming corporate ecosystems into user-centered, efficient platforms. My work improved workflows, setting industry benchmarks.
By combining research, usability testing, and stakeholder collaboration, I developed solutions that addressed user pain points and aligned with business goals, driving lasting improvements in user satisfaction and organizational efficiency.
In summary, my role delivered measurable impact by transforming corporate ecosystems into user-centered, efficient platforms. My work improved workflows, setting industry benchmarks.
By combining research, usability testing, and stakeholder collaboration, I developed solutions that addressed user pain points and aligned with business goals, driving lasting improvements in user satisfaction and organizational efficiency.
In summary, my role delivered measurable impact by transforming corporate ecosystems into user-centered, efficient platforms. My work improved workflows, setting industry benchmarks.
By combining research, usability testing, and stakeholder collaboration, I developed solutions that addressed user pain points and aligned with business goals, driving lasting improvements in user satisfaction and organizational efficiency.
In summary, my role delivered measurable impact by transforming corporate ecosystems into user-centered, efficient platforms. My work improved workflows, setting industry benchmarks.
By combining research, usability testing, and stakeholder collaboration, I developed solutions that addressed user pain points and aligned with business goals, driving lasting improvements in user satisfaction and organizational efficiency.
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest
© 2025 Aleksandra Berest